Meta rolled out Vibes, a new AI-powered video feed where people generate, remix and share short AI videos, with easy cross-posting to Instagram/Facebook. It lives in the Meta AI app and on meta.ai, part of Meta's broader push to monetise AI across ads, chat, and hardware. 

Why it matters: If Vibes sticks, creators (and your brand channels) get a new, low-friction short-video playground with built-in distribution. Expect a flood of AI-native remixes and meme-speed trends you either ride or get drowned by. 

Top 5 Other Stories You Should Care About

Apple Intelligence starts rolling out

Apple confirmed new Apple Intelligence features are available now, with system-level summarisation, on-device actions and translation gradually landing across devices. This means more users consuming AI-summarised emails/pages and generating on-device content. Apple 

Why marketers should care: brief, structured, value-dense copy wins. Assume more users see your emails/pages as a summary first; tighten intros, surface CTAs earlier, and add schema.

Adobe Firefly ships September updates

Firefly got new features this week (enterprise-friendly updates), and Adobe keeps pushing Content Credentials as the disclosure standard for AI-touched assets. Adobe Help Centre

Why marketers should care: standardise your AI asset pipeline now (credential on, logs kept). Clients will start asking for provenance; beat procurement to it.

Pinterest doubles down on retail media + new ad formats

At Pinterest Presents 2025, the platform launched Top of Search ads, where-to-buy links, and new automation tools to court product discovery shoppers (Gen Z especially). Pinterest

Why marketers should care: pin-to-purchase gets shorter. If you sell anything visual, build boards tied to seasonal searches and test Performance+ automation with strict ROAS floors.

LinkedIn will train AI on user data by default 

From 3 Nov 2025, LinkedIn plans to use profiles, posts and activity to train models by default across the UK/EU and more regions (under "legitimate interests"). Users can opt out, but most won't. TechRadar

Why marketers should care: expect smarter (and creepier) B2B targeting/creative suggestions. Update your employee advocacy policy; some staff won't want their posts feeding the machine.

Google Mixboard: a Pinterest-style AI ideation tool in Labs

Google launched Mixboard, a canvas for AI-assisted mood-boarding and visual remixing (US beta for now). It's framed as an ideation tool powered by Google's latest models. The Times of India

Why marketers should care: early signs of "AI pre-viz" entering mainstream workflows. For non-US teams, mirror with Midjourney/Canva until Mixboard lands here.

One Tool We're Trying - YouTube's Title A/B Testing Studio

What it is: A native experiment feature in YouTube Studio that lets you test multiple titles on a live video and automatically pick the winner. Paired with Ask Studio insights and Veo-powered Shorts tools, it turns YouTube into a true test-and-learn lab. YouTube

How it works (in practice): Load two to three titles per video, push an experiment for 7-14 days, and let YouTube allocate traffic. It reports a winner based on CTR/engagement. Combine with thumbnail refreshes and a Shorts derivative to capture incremental reach.

Should marketers care? Yes. It's the simplest lift with real upside. Titles are cheap leverage - they move CTR fast without re-editing.

Verdict: Worth a play - low effort, measurable impact, client-friendly win.

Meme of the Week

Cameron Mattis - a sales exec from Stripe wanted to see if AI agents were being used to recruit him to rival firms. So he added a sneaky prompt in his LinkedIn bio to catch out bots operating without their human overlords. 

Needless to say, he got a lot of exquisite recipes for flan.

Source. 

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