Mostly Matt is a London-based writer, marketer, and startup masochist with 20 years of journalistic grit under his belt and a questionable amount of time spent in crypto.
Let's have a chat about feedback. Not the good kind, mind you. Not the insightful, surgical kind that helps you hone your craft. I'm talking about the industry's equivalent of a cryptic crossword clue, delivered with a smile and the expectation that you'
The Audacious Idea (And Why We Even Tried It) If you've ever worked in an advertising agency, you know the drill. The pitch deck. It's the ultimate test, isn't it? That glorious, terrifying document where your agency's entire future, its strategic brilliance,
Right, settle in. Let's talk AI. Specifically, the emotional state you find yourself in when you decide to let a machine take a stab at what you've spent years perfecting. Because it's not just a tool; it's a journey. And frankly, it&
Remember when we all thought AI would just churn out perfect copy while we, the "creatives," sipped artisanal coffees? Turns out, it's more like a particularly nosy therapist, subtly pointing out your deepest professional fears. The truth is, the rapid adoption of AI tools in marketing
The truth is, everyone was talking up AI as the next big thing, and for a while, all it seemed capable of doing was crafting headlines that read like they'd been translated from a particularly dull corporate memo. Think "Optimize. Engage. Converge. Results." We all imagined
The truth is, everyone was talking up AI as the next big thing, and for a while, all it seemed capable of doing was crafting headlines that read like they'd been translated from a particularly dull corporate memo. Think "Optimize. Engage. Converge. Results." We all imagined
Alright, gather 'round, you magnificent bastards of marketing. Pull up a virtual stool, because I'm about to spill the beans on how we dragged our ad copy funnel out of the digital dumpster fire it was residing in, all thanks to one glorious, beautifully crafted prompt. The
AI tools promised us a marketing utopia. Type a prompt. Get a perfect email. Go viral. Hit KPIs in your sleep. But if you've actually used ChatGPT for your day job, you know what really happens: * You ask for a blog post and get 800 words of vague,
AI marketing promises the dream: Type a prompt. Boom - perfect landing page. Leads fall from the sky. You get promoted. Your inbox fills with "Quick question about your tool..." emails from VCs. Cute idea. Reality? Less dream, more Groundhog Day. You feed ChatGPT your brief. It gives
Let's be honest: most marketing calendars suck. They're static, slow, and built for a world that no longer exists - where deadlines didn't shift by the hour and content didn't need to be everywhere, all at once, with perfect timing and personalisation.
Most AI copy sounds like it was written by a sleep-deprived intern on their third oat milk latte. It's technically correct, weirdly cheerful, and utterly forgettable. ChatGPT is powerful, sure. It can spit out LinkedIn posts, blog outlines, and email copy faster than you can say "growth
Because "trying every tool on Product Hunt" is not a strategy. Welcome to the AI era, where every marketer is one LinkedIn post away from burnout - and every new tool promises to 10x your output, streamline your workflow, and cook you dinner. Spoiler: most don't.