Mostly Matt is a London-based writer, marketer, and startup masochist with 20 years of journalistic grit under his belt and a questionable amount of time spent in crypto.
Alright, gather 'round, you magnificent bastards of marketing. Pull up a virtual stool, because I'm about to spill the beans on how we dragged our ad copy funnel out of the digital dumpster fire it was residing in, all thanks to one glorious, beautifully crafted prompt. The
AI tools promised us a marketing utopia. Type a prompt. Get a perfect email. Go viral. Hit KPIs in your sleep. But if you've actually used ChatGPT for your day job, you know what really happens: * You ask for a blog post and get 800 words of vague,
AI marketing promises the dream: Type a prompt. Boom - perfect landing page. Leads fall from the sky. You get promoted. Your inbox fills with "Quick question about your tool..." emails from VCs. Cute idea. Reality? Less dream, more Groundhog Day. You feed ChatGPT your brief. It gives
Let's be honest: most marketing calendars suck. They're static, slow, and built for a world that no longer exists - where deadlines didn't shift by the hour and content didn't need to be everywhere, all at once, with perfect timing and personalisation.
Most AI copy sounds like it was written by a sleep-deprived intern on their third oat milk latte. It's technically correct, weirdly cheerful, and utterly forgettable. ChatGPT is powerful, sure. It can spit out LinkedIn posts, blog outlines, and email copy faster than you can say "growth
Because "trying every tool on Product Hunt" is not a strategy. Welcome to the AI era, where every marketer is one LinkedIn post away from burnout - and every new tool promises to 10x your output, streamline your workflow, and cook you dinner. Spoiler: most don't.
Let's address the robo-elephant in the room: "Prompt engineering" sounds like something that belongs on a whiteboard next to a failed crypto startup and a stack of UX buzzwords. But here's the truth: If you've ever written a brief, onboarded an intern,
AI is coming for your job. Or at least that's the headline you've probably seen twelve times this week, sandwiched between a LinkedIn post about "10x productivity" and your quiet existential dread. And if you're a copywriter? Yeah, it's personal.
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